Peak Performance General Store

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We create performance wear and seamlessly fuse it with modern design. From slopes to streets, from bike to bar, from work to workout — this is Peak Performance.

Peak Performance was founded in Åre, Sweden, by two passionate skiers who quit their day jobs to pursue their dream of making the ski gear they couldn’t find anywhere else. Ever since the start, in 1986, performance, quality and sleek design have been fundamental to everything we do and we still develop our active and ski wear in collaboration with professional athletes.

Today, our offering has evolved to serve every aspect of the modern life. Clothing created for everyday use in the urban environment. Combining our know-how of functionality into modern design. In the end, we strive to create freedom. Being able to make the most out of every opportunity, knowing that we’re always prepared for anything.